JOA (@kindajoa) is a young singer-songwriter from Oslo, Norway. Not too long ago, she released a warm indie pop single, “A Little Kinder,” via Playground Music Scandinavia AB.
JOA – “A Little Kinder” Single

What if the voice in your head was your biggest critic? That’s the story behind “A Little Kinder,” a raw, reflective anthem about learning to be gentle with yourself.
Written on a day when self-doubt felt louder than ever, the track is JOA’s heartfelt way of flipping the script on negativity. “I walked into the studio feeling like I wasn’t enough, started writing to shake it off, and ended up making a song that’s basically a pep talk to myself,” JOA explains. The result? A warm pop track with folky undertones that feels as personal as it is universal.
With lyrics like, “Pick myself up, maybe grow a little higher,” A Little Kinder captures that intimate, in-between moment when self-doubt begins to transform into strength. It’s a song that doesn’t shy away from imperfection—instead, it celebrates it. The vulnerability in JOA’s voice and the organic production pull you into a space that feels deeply human, like listening to a friend remind you it’s okay to not have it all figured out.
JOA

“This song came from such a personal moment,” JOA shares. “Growing up, I always struggled with self-esteem—I’ve never been great at being kind to myself. And I know I’m not the only one. Writing this was my way of creating something I wish I’d had as a teenager. If this song can help even one person speak to themselves a little softer, I’ll feel like I’ve done something right.”
A Little Kinder is a reminder to talk to yourself like you would a friend, to embrace imperfection, and to let go of the pressure to always measure up. JOA’s knack for blending vulnerability with stunning melodies is a gift to anyone who’s ever been a little too hard on themselves.
JOA

JOA has already mastered the art of storytelling. Blending her theatrical roots with pop structures, she delivers emotional depth wrapped in soothing melodies. Her debut EP, “Previous Problems,” is set to drop in 2025 and promises a thoughtful exploration of growing up, self-discovery, and saying goodbye to the teenage years.
“It’s very lyrically oriented,” JOA says, “and it’s only really played with instruments in the room. It’s very organic—but it has a pop structure, and the writing is pop. Melodically, it’s a little folky too.” The tracks are the result of deeply personal writing, with topics ranging from early romantic relationships (the cinematic “Previous Problems”) to the need for positive self-talk (“A Little Kinder”) and the bittersweet realization of not knowing what you have until it’s gone (“Golden Years”). Pop fans are bound to find themselves reflected in JOA’s nuanced exploration of adolescence—whether it’s in the rawness of “Let Go” or the heightened drama of “Previous Problems.” The EP announces JOA as a bold new voice in pop music—one who tells the truth and sets it to irresistible hooks and melodies.
For fans of narrative-driven pop with a folky tone, JOA’s music is an exciting discovery on the horizon of 2025.
JOA – “A Little Kinder” Single
We recommend adding JOA’s “A Little Kinder” single to your favorite indie pop playlist. We would love to hear your thoughts! Please comment below and let us know how this song makes you feel. Remember, your feedback helps us bring you more of the music you love to discover. As always, thanks for reading another great article on Bong Mines Entertainment. We’re your go-to source for new music and positive entertainment news. Remember, (P)ositive (E)nergy (A)lways (C)reates (E)levation—P.E.A.C.E.
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